Presentation Centers On Catering Toward Hispanic Shoppers

by Dana Cole for Benson News-Sun on July 17th, 2013


Lea Marquez Peterson, president and chief executive officer of the Tucson Hispanic Chamber of Commerce, gave a presentation on “The Growing Influence of the Hispanic Population in Arizona” Thursday at the Benson/San Pedro Valley Chamber of Commerce luncheon. 

As one of the fastest growing business organizations in the state, the Tucson Hispanic Chamber of Commerce has managed to grow by more than 300 percent in the midst of an economic downturn. It’s the only chamber in the state of Arizona with an office in Mexico, a presence that fosters a close working relationship with Mexican businesses while serving as a referral source for businesses in both countries. 

Lea Marquez Peterson, president and chief executive officer of the Tucson Hispanic Chamber of Commerce, was in Benson Thursday where she talked about “The Growing Influence of the Hispanic Population in Arizona” during a monthly luncheon hosted by the Benson/San Pedro Valley Chamber of Commerce. Peterson’s presentation highlights a fast-growing economy in Sonora, Mexico along with the economic benefits Mexican businesses and trade could bring to Cochise County. She also spoke about the Tucson Hispanic Chamber’s desire to grow into Cochise and Santa Cruz counties, forming collaborative relationships with chambers of commerce in Southern Arizona to help boost struggling economies.

Stressing the benefits of Mexican trade for Benson’s business community, Peterson said Mexican visitors spend close to $190 million a year in Cochise County. “Benson businesses certainly want to attract visitors traveling through their community from Sierra Vista on their way to Tucson or Phoenix,” she said. To draw those visitors, Peterson advises local businesses to consider such questions as, “Is the business ‘Mexico ready?’ Does the business attract Mexican shoppers from the outside? Is sales staff bilingual? Does the business stock the right inventory?”

The Tucson Hispanic Chamber is the largest Latino business organization in the state of Arizona, with more than 1,020 business members, of which 65 percent are Hispanic owned or managed businesses, Peterson said. With Arizona’s Hispanic population at 31 percent and growing, she emphasized the important economic impact Hispanic business could have on Benson’s economy through ....

MORE...READ FULL ARTICLE ON BENSON NEWS-SUN by following this link.


Posted in Breakfast Mixer    Tagged with no tags


0 Comments


Leave a Comment